What Is A Web Portal?

What Is A Web Portal?

A web portal is a website that bridges information and people from diverse source to perform a dedicated task. An example is TheWeddingMart.sg , a wedding marketplace developed by Pod Concepts. It provides all information with regards to wedding preparation and brings together wedding service providers and couples-to-wed. Another example may be an employee web portal, used within an organization to provide information to employees, and employees are able to perform tasks like applying leave, download payslips etc.

A web portal is a customized web application that allows many people to access, carry out tasks, provide and obtain information from it. They can be used to perform tasks over internet or intranet, depending on the business needs.

Increased manpower and overall operational costs has forced business owners to digitalize their operations, for example in the area of HR management, giving rise to the usage of portals to automate processes.

Web portals, when conscientiously developed to perform tasks previously done manually, can cut down time and effort of humans significantly. Taking the example of TheWeddingMart.sg, it has at least 1000 vendors at the time these pages is written, but guess how much man-effort is taken to manage this portal’s daily operations? Just ONE! Couples post requests and requirements for their wedding, service providers bid for the project, and the rest of the project management including setting of milestones, payments, appointment scheduling, chatting over message boards, ratings and reviews, etc are done via the systemand amongst the persons involved. Admin will only intervene when there is a dispute.

Thus, be it a student, employee, reservation or travel portal, Pod Concepts does it best, as we have abundant experience developing portals. If you are a startup, Pod Concepts can also share our knowledge on business models conceptualization and monetization of portals, as well as how to obtain grants or attract investors to grow the portal.

Business Model of Web Portals

A portal is not simply a website, which is usually one-way, either as corporate website to provide information on the service or product the company is selling, or an ecommerce website, which sells you the product.

Portals go much deeper, there are many stakeholders involved, in the case of TheWeddingMart.sg, couples and wedding service providers are involved. So the development of portal needs to take into consideration the many parties involved. The target market is diverse, thus efforts in branding and marketing have to be unconventional. Your MBA books do not work out anymore.

The questions involved in marketing a portal are usually:

  • Who are my target audience?
  • How do I start the ball rolling? Which part of the audience should I attract 1st and why?
  • Where are the marketing channels?
  • How should I monetize it? What should be the payment structure?
  • How do I generate traffic?
  • At what stage should I exit?

Pod Concepts will assist you in working out the structure before developing the portal. No worries, it’s FOC, because we are dedicated to building successful portals.

One last important factor to portals, the user experience,UX, and user interface, UI.Whether your portal is sustainable in the long run, ie people stick around to use it, depends on its UI and UX. Is it attractive? Is it user-friendly? Pod Concepts, being the specialist in portal development, carry out tests

Our Web Portal Development Process

1) What
– What your portal does
– What problem is it solving
– What needs is it serving

2) Why
– Why are you building this portal

3) Who
– Who are your target audience
– Who are the stakeholders

4) How
– How do you obtain the database of stakeholders

5) Building the Prototype
– We materialize your ideas through building the wireframe (mockup/prototype).

6) User Experience Feedback
– The interactive-ness of a portal is of utmost importance, thus we will carry out feedback amongst your stakeholders before the full development.

We build something that your target users will want to use, and not force them to use what is being developed. Besides serving their needs, it should be a breeze to navigate through.

The UI and UX will be researched into thoroughly by our team.

7) Full Development
After the prototype is fine-tuned, the back-end structure, server-side logic, and data integration will be fully developed.

8) Test
We will carry out in-house testing by the development team and you. We can work with you to gather your target usersfor user testing.

Our Technologies

Technologies involved in developing a portal:

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