Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

Marketing Your Website is Simply Marketing Your Business

Pod Concepts helps to market your website digitally across the internet space to promote your business to a wider audience, getting the message across right in their face through the everyday activities that they engage in using the internet.

Through conscientiously crafted advertorial texts, targeting the right audience ,constant tracking of results and refining the marketing campaign , Pod Concepts markets your business effectively over the internet , to achieve results that exceeds traditional marketing (tv and print commercials) but yet at much lower cost .

 

 

 

Digital Marketing Services

SEO increases visibility of the website in the search engines by improving the rankings of the website in search engine results. The higher a website is ranked, the higher the number of visitors to the site. Millions search the internet everyday for virtually anything, and the search is highly targeted. Being search-efficient will ensure a healthy traffic and almost guarantee sales and leads.

SEO increases visibility of the website in the search engines by improving the rankings of the website in search engine results. The higher a website is ranked, the higher the number of visitors to the site. Millions search the internet everyday for virtually anything, and the search is highly targeted. Being search-efficient will ensure a healthy traffic and almost guarantee sales and leads.

SEO increases visibility of the website in the search engines by improving the rankings of the website in search engine results. The higher a website is ranked, the higher the number of visitors to the site. Millions search the internet everyday for virtually anything, and the search is highly targeted. Being search-efficient will ensure a healthy traffic and almost guarantee sales and leads.

SEO increases visibility of the website in the search engines by improving the rankings of the website in search engine results. The higher a website is ranked, the higher the number of visitors to the site. Millions search the internet everyday for virtually anything, and the search is highly targeted. Being search-efficient will ensure a healthy traffic and almost guarantee sales and leads.

Process of Digital Marketing

Understand Your Business

  • aInteract closely to understand your business objectives and target audience

Analytics

  • bKeyword analytics (SEO)
  • cAnalysis of traffic, competition and demographics
  • dSet target audience to push advertisements to (social media)

Crafting of Content

  • eAdvertorial text will be crafted for SEM to attract searchers to click in upon seeing the paid advertisement (SEM)
  • fAdvertorial text will be crafted for Social Media Marketing to attract targeted social media users to like your social media page upon seeing the paid advertisment.

 Engage

(For socail Media Marketing)

  • gConstantly engaging followers with interesting reads and useful content ,promoting the product and service subtlety
  • hLong term engagement

Tracking

  • iTrack results ,analyze traffic and competition
  • jRefine content for advertisements