8 TipsTo DIY SEO

Would like to try SEO yourself? Leading SEO agency in Singapore, Pod Concepts, provides tips and tools to SEO marketing. Increase your page ranks with Pod Concepts now.

Shake It like A SEO Agency – DIY SEO Tips

SEO Agency Tip #1: Research your SEO Keywords

Keyword research provides an understanding of search terms and online demand for your products and services.Do it with tools like Google’s Keyword Planner.

Understand your industry’s short-tail keywords (general and high search volume) and long-tail keywords (specific key phrases over four words).

SEO Agency Tip #2: Plan your Site and Build It

Keywords form the basis of your website’s architecture. Each short-tail keyword should have a corresponding page on your site, and long-tail keywords in blog posts and FAQs.

Build the best site in your industry because beautiful and user-friendly sites will attract users to visit over and over again, thereby increasing its traffic and rankings.

Websites should be mobile responsive to cater for smart phone browsers.

SEO Agency Tip #3: Do Basic On-Page Optimisation

a. Title tag
Click-through link in Google search results. This is the main keyword of the website.

b. Meta description
Attract visitors from the search results page. This should include 2-3 keywords.

c. H1 tag
Title of page, should only use 1 keyword for each page.

d. Alt tags
These are floating descriptions when you mouse over an image. Use a variation of keywords.

SEO Agency Tip #4: Blog and Produce Regular Content

Publish your own content on a regular basis, either weekly or monthly.
Content can be text or images tailored to the content consumption habits of your target audience.
Remember to do step 3 (on-page optimization) for every new blog page.

SEO Agency Tip #5: Build your Social Media Network

Share your content on social media platforms to connect with your targeted audience. Nurturing relationships would swiftly produce results and help your SEO in the long run.

SEO Agency Tip #6: Press Release and Guest Blogs

Build relationships with other websites, press release sites and blogs for guest posting opportunities.

Guest posts are particularly useful for establishing credibility and authority, and generating powerful backlinks for a rankings boost.

SEO Agency Tip #7: Create local listings on Yelp, Google and Facebook

Create business listings with rich content — photos, videos and links to your website. Google is increasingly focusing on returning local results, so it’s important to have your local online presence.

SEO Agency Tip #8: Understand Google Analytics

Learn Google Analytics and understand its reports — Audience, Acquisition, Behaviour, Conversions, and Real-Time.

This will help you appreciate the concept of traffic and its sources to improvise on your SEO strategy each month.

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