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Keyword research provides an understanding of search terms and online demand for your products and services.Do it with tools like Google’s Keyword Planner.
Understand your industry’s short-tail keywords (general and high search volume) and long-tail keywords (specific key phrases over four words).
Keywords form the basis of your website’s architecture. Each short-tail keyword should have a corresponding page on your site, and long-tail keywords in blog posts and FAQs.
Build the best site in your industry because beautiful and user-friendly sites will attract users to visit over and over again, thereby increasing its traffic and rankings.
Websites should be mobile responsive to cater for smart phone browsers.
a. Title tag
Click-through link in Google search results. This is the main keyword of the website.
b. Meta description
Attract visitors from the search results page. This should include 2-3 keywords.
c. H1 tag
Title of page, should only use 1 keyword for each page.
d. Alt tags
These are floating descriptions when you mouse over an image. Use a variation of keywords.
Publish your own content on a regular basis, either weekly or monthly.
Content can be text or images tailored to the content consumption habits of your target audience.
Remember to do step 3 (on-page optimization) for every new blog page.
Share your content on social media platforms to connect with your targeted audience. Nurturing relationships would swiftly produce results and help your SEO in the long run.
Build relationships with other websites, press release sites and blogs for guest posting opportunities.
Guest posts are particularly useful for establishing credibility and authority, and generating powerful backlinks for a rankings boost.
Create business listings with rich content — photos, videos and links to your website. Google is increasingly focusing on returning local results, so it’s important to have your local online presence.
Learn Google Analytics and understand its reports — Audience, Acquisition, Behaviour, Conversions, and Real-Time.
This will help you appreciate the concept of traffic and its sources to improvise on your SEO strategy each month.